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IMPACT MARKETING
AND FUNDRAISING
FELLOWSHIP

The future of social impact
in higher education is here.

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ABOUT IMFF

Introducing the Impact Marketing and Fundraising Fellowship (IMFF). In partnership with the University of Illinois Hub for Brand Innovation and Advertising Technology, we’re hosting a first-of-its-kind summer experience for college students, nonprofits and social impact professionals to work together at the intersection of digital marketing, fundraising and race equity. 

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WHY GET INVOLVED?

Fellows

Student smiling

We’re seeking passionate University of Illinois C-U students to develop skills in digital marketing (social media and email), brand strategy, client communications, nonprofit fundraising and personal branding. Then, learn what it takes to be successful in a client-facing role by leading a project and running a fundraising campaign.

Apply

Nonprofits

Are you a nonprofit supporting Black communities and looking for pro bono digital marketing and fundraising support? We’ll find, train and connect students to you that are passionate about digital marketing and social impact. Two students and their mentor will help you plan and execute a fundraising campaign while growing your digital presence.

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Mentors

If you’re interested in mentoring the next generation of social impact leaders while helping nonprofits, we could use your help. IMFF is looking for mentors in the nonprofit and social impact sectors who would like to work with University of Illinois students leading digital marketing and fundraising campaigns for Chicagoland nonprofits. 

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IMFF Stock image

AN OVERVIEW OF THE FELLOWSHIP

Week 1 (In-Person Training): Fellows will spend a day in Chicago meeting their cohort, learning digital marketing and fundraising skills, and practicing what it takes to be successful in a client-facing role. The remainder of the week will be continued virtually.

Week 2 (Virtual Training): Fellows will continue training, meet their mentor and host the introductory meeting with the impact organization they’ve been paired with.

Weeks 3-10 (Virtual Project): Fellows will conduct a research assessment, enhance their client’s digital marketing presence and execute a fundraising campaign to support the nonprofit’s mission.

See the full breakdown of the ten weeks below.

CLIENT TESTIMONIALS

"This project was VERY important to our fundraising goals - especially in light of COVID! It brought our 33 year old company up to date and rejuvenated our fundraising efforts!"
Michael Ryczek
Michael RyczekManaging Director at Season of Concern
"We generated 25% more income in just the two short months she was working with us! I loved working with my fellow so much that I'm actually hiring her to continue working with me in the fall! Couldn't have been a better match!"
Emily Golin
Emily GolinFounder of Live. Your. Best. Life Health Coaching
"The greatest benefit of working with [Covalent] was getting over inertia and stagnation that I had felt... We've seen a 400% increase in web traffic. I am thankful for this program, their mentors, and supporters for helping my mission-oriented business."
Juliana McMillan-Wilhoit
Juliana McMillan-WilhoitFounder of Tabulae Spatial Services
"Thanks to our fellows, we were able to establish a better social media presence and align it with our brand strategy. The style and quality of the posts added both professionalism and interest to our brand through our social media networks. Both fellows were offered positions with Zenevate in the fall!"
Chereesca Bejasa
Chereesca BejasaFounder of Zenevate
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OUR PARTNERS

Sponsor IMFF or make a donation today so that we can provide Chicagoland nonprofits with 2,100+ hours of pro bono support, raise tens of thousands of dollars for good causes, while also training and paying the next generation of mission-driven leaders.

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SUMMER 2022 FELLOWSHIP TIMELINE

4/4/22
Applications Open
5/16/22
Applications Close
Week 1 6/13/22-6/17/22
Cohort Training Week 1
 
  • 6/13: Nonprofits & Fundraising 101 (In Person - Chicago)
  • 6/14: Consulting 101 & Diversity, Equity and Inclusion
  • 6/15: Fundraising Campaigns and Appeals
  • 6/16: Fundraising Copywriting
  • 6/17: Email Campaigns
Week 2 6/20/22-6/24/22
Cohort Training Week 2
  • 6/20: Intro to Givebutter
  • 6/14: Mastering Canva Design
  • 6/15: Social Media Marketing
  • 6/16: Nonprofit Advertising & Video Marketing
  • 6/17: Careers in Nonprofits
Week 3 6/27/22 – 7/1/22
Client and Landscape Assessment

Objectives: 1) Fellows review their nonprofit’s materials and research the local nonprofit landscape specific to their organization’s focus (i.e. early childhood education) 2) Nonprofits onboard to Givebutter 

Weeks 4-5 7/4/22-7/15/22
Marketing and Fundraising Strategy Development

Objectives: 1) Nonprofits and fellows outline goals for the fundraiser  2) Fellows support nonprofits in onboarding to Givebutter 3) Develop fundraising strategy and messaging around the campaign

Week 6-7 7/18/22 – 7/29/22
Content Development

Objective: Fellows develop digital marketing and fundraising content ahead of Black Philanthropy Month

Week 8-9 8/1/22-8/12/22
Campaign Launches / Black Philanthropy Month Begins

Objective: Campaign launches and nonprofit begins deploying social media and emails

Week 10 8/15/22 – 8/19/22
Fellow Off-Boarding / Campaign Continues

Objective: Fellows will ensure nonprofits have everything needed to continue running the fundraising campaign through August

End of August
Fundraising Competition

As Black Philanthropy Month nears conclusion, one of our sponsors will donate to the top fundraising campaigns and IMFF will honor the fellows who supported those campaigns

Questions? Contact us at Walker@thisiscovalent.org

Contact us: Community@thisiscovalent.org

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